Bajaj Auto 's total sales for January declined around 8 percent year-on-year to 3.18 lakh units. However, sales were up 7 percent compared to December 2013. Motorcycle sales were down around 7 percent year-on-year to 2.81 lakh units, but up 10 percent month-on-month.
Exports rose 7 percent year-on-year but were down close to 10 percent sequential. Analysts said the sequential improvement in sales could have to do with the fact that December sales across the industry are usually lower, as many buyers postpone their purchases to the new year. This is because the year of purchase influences the resale value of the vehicle. January sales too are usually lower as many buyers wait for the Union Budget in February hoping for an excise duty cut that could make vehicles cheaper.
This time, there will be no Budget in February, but a vote-on-accounts. The decline in three-wheeler sales narrowed, with the company selling 36,781 units in January, down around 20 percent year-on-year, but a decline of less than 1 percent over December.
In an interview to CNBC-TV18 in January while announcing the third quarter numbers, Bajaj Auto Managing Director Rajiv Bajaj had said that the company was looking to recoup its market share in the motorcycle segment through strong sales of its Discover model variants . "This quarter will see the benefit of the new Discover 100 throughout the quarter.
It was launched only towards the end of October in the last quarter and that will be supplemented by the new product from the Discover's table. It is a new Discover 125, which will provide us with the same impetus in the 125 cc segment that the 100 cc has provided us in its segment,"
Bajaj had said in the interview. "This will be launched in the month of March. So, riding on the back of these two very big launches which are aimed at the middle of the market, the heart of the market, I am pretty confident that we will recover 3 percent market share that we had lost so far in the first nine months of this year. Hopefully we can gain a little more than what we have lost," he had said. Read more..
Source: Hindi News
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